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Driving Quality Applications for Yale's Prestigious EMBA

Yale sought to expand enrollment in their esteemed Executive MBA program from 30 to 90 students. We implemented an agile digital strategy to attract qualified prospects globally.

Yale School of Management


Automated International Campaigns Exceeded Yale's Enrollment Targets

International search campaigns targeted professionals in key markets looking for top EMBA programs. Programmatic display combined context targeting on business, finance and education sites along with behavioral targeting of users recently visiting MBA resource pages.


Centralized paid media management provided efficiency to test and optimize quickly. Real-time analytics tracked performance, shifting budget between search, display and geography to optimize cost per lead.


This enhanced approach generated over 6,200 inquiries in 28 months. The improved efficiency reduced cost-per-inquiry by 27%. Paid initiatives directly attributed 23% of enrolled students.

Higher Education Marketoing Case Study
Higher Education Enrollment Case Study


  • 6,200+ quality global inquiries 

  • 27% lower cost-per-lead

  • Exceeded annual enrollment targets

  • 1 in 4 students attributed to paid ads


With expanded reach and optimized conversion, Yale filled seats in their selective Executive MBA program. Automated optimization enabled nimble responses to market shifts.

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