Technology has fundamentally transformed from a support function to a strategic driver of business value. Organizations across industries now recognize that their technology infrastructure directly impacts competitive positioning, customer relationships, and long-term growth prospects. This shift requires business leaders to rethink how they approach technology investments and architectural decisions.

SMB space require a unique blend of skills to effectively address the specific challenges and opportunities these businesses face.

Distraction Isn't Always Bad: Contrary to long-held beliefs about multitasking impairing ad recall, new studies show that high engagement in one task can sometimes boost memory for well-placed ad interruptions

Market segmentation enables businesses to tailor their marketing efforts to better address the specific needs of each segment.

Keeping customers coming back is key to success. Implementing cannabis loyalty automation is crucial for combating churn burn.

Unlock success with AI content optimization strategies. Boost engagement and SEO with top AI tools and techniques!

Alpine IQ is a comprehensive data, marketing, and loyalty platform specifically designed for the cannabis industry.

Cannabis dispensaries and brands face unique marketing challenges that can hinder their ability to reach their target audience.

B2B marketers can leverage LinkedIn by focusing on creating high-quality, professionally valuable content.

Small businesses can thrive with these effective marketing strategies in 2025.

Selling on Amazon can be incredibly rewarding, but launching a successful product takes careful planning and execution.

Thefractional CMO – a flexible, experienced marketing executive who can provide strategic guidance without the cost of a full-time hire.

In this article we cover some of the key statistics, trends, and predictions that are shaping the future of streaming.

We will look at the intricacies of Amazon advertising, exploring the various ad formats, targeting options, and best practices.

As a fractional CMO, I've found that defining specific marketing gaps and desired outcomes is a fundamental part of any project.

Understanding the Difference Between Digital Agencies and Consultants

LinkedIn has just announced the launch of two exciting new ad solutions - LinkedIn CTV Ads and Live Event Ads

This post delves into the core questions that underscore the importance of understanding attribution and dynamics in online advertising.

Maximize sales productivity with Pipedrive's lead scoring. Learn advanced techniques like integrations, automation, and best practices.