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FAQs: Your Top Digital Marketing Agency Queries

Why Your business should be using a digital marketing consultant.

Digital marketing services are essential for businesses aiming to thrive in today's digital world. Utilizing a consultant for these services offers numerous advantages.

Firstly, it can save your business time, money, and resources by providing expert guidance and avoiding costly trial and error.

As a digital consultant I will review your goals and needs with you and augment your team by filling gaps in expertise, offering an outside perspective from someone who has a breadth of experience across various industries and digital marketing strategies.

This can significantly enhance your brand's reputation online by ensuring a consistent and effective presence across all channels.


Moreover, working with a consultant can lead to a bigger return on investment (ROI). A digital marketing consultant can help you maximize customer touchpoints, ensuring that every interaction with your brand is impactful and drives engagement. With the ability to track campaign results in real-time, consultants provide the flexibility to adjust strategies based on data, not guesswork.

This approach promotes greater consumer engagement, leverages precise audience targeting, and improves conversion rates. Ultimately, a digital marketing consultant can drive profitable long-term growth for your business by implementing tailored strategies that resonate with your target audience and meet your specific business goals.


Digital Solutions Tailored to Each Client's Unique Needs

Why choose bauer/DIGITAL as Your digital marketing agency?

Choosing bauer/DIGITAL as your digital marketing services agency means opting for a partnership that puts your business first. As a digital consultant, my role is to advocate for your best interests, bringing to the table a network of industry experts tailored to your project's needs. This personalized approach ensures dedicated account management, focusing solely on the success of your digital marketing campaigns.


Unlike traditional agencies, where you might find yourself competing for attention, bauer/DIGITAL limits client intake. This means your business receives the focused, personalized consultation it deserves, ensuring you're never just a "small fish in a big pond."


Our low-risk commitment model emphasizes flexibility, with no long-term contracts or proprietary systems to tie you down.


All work is conducted on a month-to-month or project basis, with full ownership of the outcomes resting with you, the client.


Our strategies are custom-tailored to fit your unique needs and in-house capabilities, driven by transparent, data-driven insights. With dedicated campaign monitoring and evaluation, we ensure that every decision is informed and every strategy optimized for the best possible results.


Our competitive pricing and commitment to high-quality service make us an ideal partner for businesses looking to make a meaningful impact in the digital space.

What is digital marketing? And how is bauer/DIGITAL different from a digital marketing agency?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. It's a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.

How do you operate differently from a digital marketing agency?

The primary distinction between my services and those of a traditional digital marketing agency lies in the personalized, tailored approach I provide.


Unlike agencies that operate with a focus on billable hours and selling a wide array of services, my aim is to solve your business problems and fill the digital capability gaps specific to your needs. This means that the strategies I develop are not about upselling services but are genuinely designed to meet your unique business objectives.


Agencies often work with a broad client base, making it challenging to provide the same level of personalized service and attention. In contrast, I limit the number of clients I work with to ensure each one receives the dedicated support and bespoke solutions that can truly make a difference in their digital marketing efforts.

What does a digital marketing consultant do?

A digital marketing consultant evaluates a company's marketing needs and recommends strategies to increase their online presence and effectiveness.

Their duties include analyzing the current marketing efforts, identifying weaknesses and opportunities, and devising a comprehensive digital marketing strategy.

This strategy often includes SEO (Search Engine Optimization), content marketing, social media, email marketing, and online advertising.


Consultants stay abreast of digital trends and algorithm changes, ensuring strategies remain relevant and effective.


Additionally, they measure and report on campaign performance, providing insights and adjustments to enhance ROI.


Essentially, they act as an extension of the business, guiding them through the digital landscape to achieve marketing and sales goals.

Would my business benefit from Digital Marketing Services?

Virtually every business can benefit from digital marketing services. In today's digital age, having a strong online presence is crucial for reaching potential customers and building brand awareness.

Digital marketing offers a range of strategies—from SEO and content marketing to social media and PPC advertising—that can be tailored to meet your business's specific goals. Whether you're looking to increase website traffic, improve conversion rates, or enhance your brand's online reputation, digital marketing provides the tools and techniques necessary to achieve these objectives.


Moreover, with the ability to track and measure the effectiveness of your campaigns, digital marketing also offers insights that can inform future strategies and help maximize your return on investment.

What sort of businesses do you work with?

At bauer/DIGITAL, we specialize in working with a diverse range of businesses seeking to enhance their digital marketing efforts.

My consultancy services are designed to serve businesses across all industries, from small businesses to large enterprises. I have a particular focus on businesses that value a dedicated advocate in their digital marketing endeavors and realize that they need expert help.

My experience extends internationally, providing digital marketing strategies that cater to both local and global audiences.

Whether your business operates within the USA or you're an international client looking to penetrate the American market, we tailor our services to meet your unique business challenges and opportunities.

What are reasonable expectations and digital marketing budgets?

When embarking on digital marketing, setting realistic expectations and a clear budget is crucial. The scope and scale of your digital marketing efforts should align with your business goals, target audience, and industry standards.

A reasonable expectation includes achieving measurable growth in brand awareness, website traffic, and ultimately, conversions over a set period. At a minimum I recommend a $5,000/month budget to engage with me depending on the services needed, but from my experience it seems that this indicates an organization that is a good fit. 

Budgets can vary widely depending on the strategies employed, such as SEO, PPC, content marketing, and social media advertising. It's important to balance ambition with pragmatism, investing in areas that offer the highest return on investment while also experimenting with new tactics to discover what works best for your brand.

How much does Google PPC cost?

The cost of Google Pay-Per-Click (PPC) campaigns can vary significantly based on factors like industry competition, keyword popularity, and geographic location.

A typical cost per click (CPC) might range from a few cents to several dollars.

It's essential to reference industry benchmarks and your own campaign data to set realistic expectations.

Costs are influenced by the quality score of your ads, targeting settings, and bid strategies. Effective management of Google PPC involves continuous optimization to ensure you're achieving the best possible return on your investment and that takes time and hands on management of the campaigns.

How much does SEO cost?

SEO investment varies depending on your business size, the competition level in your industry, and the scope of your SEO needs.
Costs can range from a few hundred to several thousand dollars per month for more comprehensive services. 

An in-depth SEO audit is a good starting point to understand your current position and the competitive landscape. This audit helps tailor your SEO strategy to your specific goals, whether improving site structure, content quality, or backlink profile. Investing in SEO is a long-term strategy, with costs reflecting the ongoing effort required to achieve and maintain high search rankings.

What is your pricing model for digital marketing campaigns?

Our pricing model is designed to be flexible and transparent, ensuring that it aligns with your specific needs and budget.

We operate without mark-ups on media spend, allowing for direct and efficient allocation of your advertising budget.

Our management fees for digital campaigns are based on a flat rate, ensuring clarity and predictability in costs. 

Additionally, we offer project-based pricing for businesses looking for targeted assistance with specific initiatives such as web design, content development etc

Importantly, we do not bind our clients to long-term contracts, providing the flexibility to adapt as your business and marketing needs evolve.

Where is your digital marketing agency located?

As a digital marketing agency bauer/DIGITAL has key locations in New York, Los Angeles, and Germany. This geographical spread allows us to offer services that are not only nationally recognized but also internationally relevant. 

My positioning in major business and digital hubs enables us to stay at the forefront of digital marketing trends and practices, ensuring that we can provide the most effective and innovative strategies to our clients, regardless of their location.

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