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Best paid and Free Keyword Research Tools in 2024: My Picks!

This is my guide to the best paid and free keyword research tools in 2023. Keyword research is a crucial component of any successful SEO strategy, helping you to identify the most relevant and valuable keywords to target in your content. With the right keyword research tools at your disposal, you can unlock insights into your target audience, identify opportunities for growth, and ultimately improve your website's search engine ranking.


But with so many keyword research tools available on the market, how do you know which ones are the best for your needs? In this guide, we'll take a deep dive into the top keyword research tools for 2023, outlining their features, benefits, and potential drawbacks. Whether you're a seasoned SEO professional or a newcomer to the world of search engine optimization, this guide has everything you need to know to get started with keyword research.


The Top Paid and Free Keyword Research Tools in 2023

In this section, we'll take a closer look at the top keyword research tools for 2023. Each tool on this list has been selected for its unique features, user-friendliness, and overall effectiveness.


The "Classics". The tools that every professional is using.

Google Keyword Planner

As the go-to keyword research tool for many SEO professionals, Google Keyword Planner is a tried-and-true tool for identifying valuable keywords for your website. This free tool allows you to enter a keyword or phrase and get data on its search volume, competition, and potential bid estimates for Google Ads. Additionally, you can use Google Keyword Planner to get keyword suggestions based on your website or a specific page. See my post on How to Use Google Keyword Planner.

SEMrush

SEMrush is a powerful all-in-one SEO toolkit that includes a keyword research tool among its many features. With SEMrush, you can get data on keyword difficulty, search volume, and even get insights into the ranking pages for specific keywords. Additionally, SEMrush allows you to track your rankings for specific keywords over time, giving you valuable insights into your SEO progress.

Ahrefs

Ahrefs is another comprehensive SEO toolkit that includes a powerful keyword research tool. With Ahrefs, you can get data on search volume, and keyword difficulty, and even get insights into the backlinks that are driving traffic to the ranking pages for specific keywords. Additionally, Ahrefs allows you to track your keyword rankings over time, and even get alerts when your rankings change.

Moz Keyword Explorer (Free version)

Moz Keyword Explorer is a user-friendly keyword research tool that offers data on search volume, keyword difficulty, and potential click-through rates for specific keywords. Additionally, Moz Keyword Explorer includes a feature that allows you to prioritize keywords based on their potential impact on your website's search engine ranking.



MOZ Free Keyword Explorer Result example
MOZ Keyword Explorer Results


Almost a "Classic"


Ubersuggest (free version)

Ubersuggest is a simple, but capable keyword research tool that offers a wide range of features for both keyword research and SEO analysis. With Ubersuggest, you can find new keyword ideas, analyze your competitors' websites, track your website's rankings, and more.


One of the standout features of Ubersuggest is its user-friendliness. The tool is intuitive and easy to navigate, with clear instructions and helpful tooltips throughout. Additionally, Ubersuggest offers a variety of tutorials and guides to help you get started.


In terms of pricing, Ubersuggest offers both a free and paid version. The free version includes a limited set of features, while the paid version offers more advanced insights and data. The paid version starts at $29/month, making it an affordable option for businesses of all sizes.


Ubersuggest is a powerful and user-friendly keyword research tool that offers a range of valuable features for SEO analysis. Whether you're just starting out with keyword research or you're a seasoned SEO pro, Ubersuggest is definitely worth considering.



Ubersuggest Keyword Results
Ubersuggest Keyword Results

Soolve (free version)

Soolve is a unique keyword research tool that offers a range of unique features for finding new keyword ideas and analyzing their potential. One of the standout features of Soolve is its free offering, which allows you to conduct keyword research across a variety of different search engines and platforms.


With Soolve, you can enter a seed keyword and generate a list of related keyword ideas across Google, Bing, Yahoo, YouTube, Wikipedia, and more. Additionally, Soolve provides insights into related questions, popular searches, and social media trends related to your keyword.


Another unique feature of Soolve is its "Compare" functionality, which allows you to compare the search volume and competition levels of multiple keywords side-by-side. This can be especially helpful when trying to decide between similar keywords or when targeting multiple keywords in a single piece of content.


Soolve's free offering is a valuable resource for businesses and individuals looking to conduct keyword research across multiple search engines and platforms. While Soolve's paid version offers more advanced features and data, the free version provides a solid foundation for keyword research and analysis. If you're looking for a comprehensive and user-friendly keyword research tool, Soolve is definitely worth checking out.



Soolve Keyword Suggestions
Soolve Keyword Suggestions

The "Funny"


Keyword Shitter (free)

Keyword Shitter is a keyword research tool that lives up to its name. With a single click, the tool generates thousands of keyword ideas based on your seed keyword. While Keyword Shitter may not have the most appealing name, it is certainly effective at generating a large volume of keyword ideas.


One of the key advantages of Keyword Shitter is its speed. Unlike other keyword research tools that may take several minutes to generate results, Keyword Shitter generates thousands of keywords in just seconds. This makes it a great tool for quickly brainstorming new keyword ideas or for generating a large volume of long-tail keywords.


Another benefit of Keyword Shitter is its free offering. While the paid version of the tool offers more advanced features and data, the free version provides a solid foundation for keyword research and analysis.


That being said, it's important to note that Keyword Shitter does have some limitations. The tool does not provide any data on search volume or competition levels for the keywords it generates, which can make it difficult to determine which keywords are worth targeting. Additionally, the sheer volume of keywords generated can make it difficult to sift through and find the most relevant and valuable keywords.

Keyword Shitter Keyword Results
Keyword Shitter Keyword Results

Overall, Keyword Shitter is a unique and effective keyword research tool that can be useful for generating a large volume of keyword ideas quickly. While it may not offer the most comprehensive data or analysis, its speed and free offering make it worth considering as part of your overall keyword research strategy.

The "Cool tool"


AnswerThePublic.com (Free version)

AnswerThePublic.com is a powerful keyword research tool that offers a unique approach to generating keyword ideas. Rather than simply providing a list of related keywords, AnswerThePublic.com generates a visual map of questions and phrases related to your seed keyword. This can be especially helpful when trying to understand the intent behind a user's search and when brainstorming new content ideas.



Answer the Public Visual Keyword Map
Answer the Public Visual Keyword Map

One of the key advantages of AnswerThePublic.com is its free offering. While the paid version of the tool offers more advanced features and data, the free version provides a wealth of insights into the questions and phrases users are searching for related to your keyword. Additionally, AnswerThePublic.com provides a range of data on each question or phrase, including search volume, competition levels, and related keywords.


Another standout feature of AnswerThePublic.com is its ability to generate "Vs." and "Prepositions" keyword ideas. These insights can help you identify potential topics for comparison content or for targeting long-tail keyword phrases.


AnswerThePublic.com is a valuable resource for businesses and individuals looking to conduct comprehensive keyword research and understand the intent behind users' search queries. While it may not generate the same volume of keyword ideas as other tools, its unique visual approach and data insights make it worth considering as part of your overall keyword research strategy.


How to Choose the Right Keyword Research Tool?

With so many keyword research tools available, it can be overwhelming to choose the right one for your needs. In this section, we'll outline some key factors to consider when selecting a keyword research tool.

  • Features The first thing to consider when selecting a keyword research tool is its features. What data does the tool provide? How easy is it to use? Does it offer any unique insights or features that other tools don't?

  • Price Another important factor to consider is the price of the tool. While many keyword research tools offer a free version, many of the more advanced features require a paid subscription. Consider your budget and the features you need when selecting a tool.

  • User-Friendliness The ease of use of a keyword research tool is crucial to its effectiveness. Look for a tool that is intuitive and user-friendly, with clear instructions and a streamlined interface. Consider whether the tool provides tutorials or customer support to help you get started.

Frequently Asked Questions About Keyword Research Tools

Q: Do I need a keyword research tool for my website?

A: While it is possible to conduct keyword research manually using tools like Google Trends and Google Suggest, a keyword research tool can save you time and provide more detailed insights into your target audience and potential keywords.

Q: Are free keyword research tools effective?

A: Free keyword research tools can be effective, but they often offer limited features and data. I suggest having at least one paid version in addition to google keyword Planner and a few of the free versions.

Q: Can I use multiple keyword research tools?

A: Absolutely! Using multiple keyword research tools can provide a more comprehensive understanding of your target audience and potential keywords.

Keyword research is a crucial component of any successful SEO strategy, and the right keyword research tool can make all the difference. In this guide, we've highlighted some of the top keyword research tools for 2023, including Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer. When choosing a tool, consider its features, price, and user-friendliness, and don't be afraid to use multiple tools for a more comprehensive understanding of your target audience and potential keywords. With the right keyword research tools at your disposal, you can unlock valuable insights and ultimately improve your website's search engine ranking.

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