Key Stats for OTT: A Deep Dive into the Booming Streaming Industry
Reach Your Target Audience with OTT / Streaming TV Advertising
Reach audiences beyond traditional TV with OTT advertising. OTT (over-the-top) ads target viewers through internet-connected devices like smart TVs, gaming consoles, and streaming platforms. OTT enables you to engage cord-cutters, cord-nevers, and streaming content fans.
Discover the potential of OTT ads to complement your multi-channel campaigns.
Expand your reach as viewers move beyond traditional TV. OTT campaigns engage streaming audiences across devices.
OTT complements connected TV (CTV) advertising which targets viewers through internet-enabled TVs. Using OTT and CTV together provides a 360-degree approach to reach streaming audiences across devices and platforms.
Our OTT campaign experts help you execute high-impact campaigns through premium publishers and targeted programmatic buying. Let us develop an OTT strategy tailored for your brand and audience.
OTT advertising refers to ads delivered through internet-connected devices, bypassing broadcast television. This allows you to engage audiences who opt for on-demand and live streaming content.
OTT advertising platforms include:
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Smart TVs
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Streaming boxes and sticks like Roku and Amazon Fire TV
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Gaming consoles such as Xbox and PlayStation
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Mobile devices
Using OTT campaigns, you can target viewers based on their content preferences rather than broadly-defined demographics. You also gain transparency into performance through advanced analytics.
Targeting
✔ Interest Targeting
✔ Socio-Demo Targeting
✔ Geo Targeting
✔ Retargeting
✔ Email Targeting
Creative
✔ Hosting
✔ Compression & Resampling
✔ A/B Testing
Reporting
✔ Delivery Reporting
✔ Performance Measurement
✔ Tracking (Google Analytics, MMPs, Pixel)
✔ Forecasting
Content
✔ Streaming Apps
✔ TV Channels
✔ Live Sports
✔ Live Shows & Movies
Optimization
✔ Automatic Bidding
✔ Manual Bidding
✔ Frequency Capping
Support
✔ OTT Campaign Management
✔ OTT Campaign Optimization
✔ OTT Camapaign Insights