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LinkedIn's New CTV and Live Event Ads: Precision Targeting for B2B Marketers

LinkedIn has just announced the launch of two exciting new ad solutions - LinkedIn CTV Ads and Live Event Ads - aimed at helping B2B marketers reach and engage key decision makers with precision targeting [1].


With LinkedIn CTV Ads, marketers can now expand their campaign reach beyond the LinkedIn platform and capture buyer attention across a network of premium streaming content providers.

This includes access to NBCUniversal's premium inventory through LinkedIn Premiere, a new managed offering. By leveraging Kantar's deep audience insights, marketers can measure the impact of their CTV campaigns on brand awareness, affinity, and resonance among their target B2B audience.



In addition to CTV Ads, LinkedIn is also introducing Live Event Ads to help marketers drive registrations and engagement for their live events. This new ad format allows marketers to promote their events to a highly targeted audience of professionals who are most likely to attend and engage.


The launch of these new ad solutions comes at a time when B2B marketers are facing increasing challenges in reaching and engaging their target audience. With only 5% of buyers in-market for a new purchase at any given time, consistent engagement across multiple channels is key to staying top-of-mind and memorable when it's time to buy.


At bauer/DIGITAL, we're excited about the potential of LinkedIn's new CTV and Live Event Ads to help our B2B clients achieve their marketing goals. By combining LinkedIn's robust targeting capabilities with the power of CTV and live events, we can create highly personalized and engaging campaigns that reach the right decision makers at the right time.


Whether you're looking to build brand awareness, drive event registrations, or generate high-quality leads, LinkedIn's new ad solutions offer a compelling way to stand out and make an impact with your target audience. As an early adopter, you can gain a competitive edge and achieve better results from your advertising spend.


If you're interested in learning more about how bauer/DIGITAL can help you leverage LinkedIn's new CTV and Live Event Ads to achieve your B2B marketing goals, contact us today.


Our team of experts is ready to help you craft a winning strategy that delivers measurable results.

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