Reach Your Target Audience with OTT / Streaming TV Advertising

Reach audiences beyond traditional TV with OTT advertising. OTT (over-the-top) ads target viewers through internet-connected devices like smart TVs, gaming consoles, and streaming platforms. OTT enables you to engage cord-cutters, cord-nevers, and streaming content fans.
Discover the potential of OTT ads to complement your multi-channel campaigns.

Expand your reach as viewers move beyond traditional TV. OTT campaigns engage streaming audiences across devices.

OTT complements connected TV (CTV) advertising which targets viewers through internet-enabled TVs. Using OTT and CTV together provides a 360-degree approach to reach streaming audiences across devices and platforms.

Our OTT campaign experts help you execute high-impact campaigns through premium publishers and targeted programmatic buying. Let us develop an OTT strategy tailored for your brand and audience.

OTT advertising refers to ads delivered through internet-connected devices, bypassing broadcast television. This allows you to engage audiences who opt for on-demand and live streaming content.

OTT advertising platforms include:

Smart TVs
Streaming boxes and sticks like Roku and Amazon Fire TV
Gaming consoles such as Xbox and PlayStation
Mobile devices

Using OTT campaigns, you can target viewers based on their content preferences rather than broadly-defined demographics. You also gain transparency into performance through advanced analytics.

Targeting

✔ Interest Targeting

✔ Socio-Demo Targeting

✔ Geo Targeting

✔ Retargeting

✔ Email Targeting

Creative

✔ Hosting

✔ Compression & Resampling

✔ A/B Testing

Reporting

✔ Delivery Reporting

✔ Performance Measurement

✔ Tracking (Google Analytics, MMPs, Pixel)

✔ Forecasting

Content

✔ Streaming Apps

✔ TV Channels

✔ Live Sports

✔ Live Shows & Movies

Optimization

✔ Automatic Bidding

✔ Manual Bidding

✔ Frequency Capping

Support

✔ OTT Campaign Management

✔ OTT Campaign Optimization

✔ OTT Camapaign Insights