Key Stats for OTT: A Deep Dive into the Booming Streaming Industry
In this article we cover some of the key statistics, trends, and predictions that are shaping the future of streaming.
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Amazon Advertising 101 for Sellers
We will look at the intricacies of Amazon advertising, exploring the various ad formats, targeting options, and best practices.
LinkedIn's New CTV and Live Event Ads: Precision Targeting for B2B Marketers
LinkedIn has just announced the launch of two exciting new ad solutions - LinkedIn CTV Ads and Live Event Ads
Attribution and Dynamics in Online Advertising
This post delves into the core questions that underscore the importance of understanding attribution and dynamics in online advertising.
YouTube Advertising 2024: Ad Formats, Audience Targeting, Best Practices
With 2 billion + monthly active users, YouTube offers a vast platform for businesses to showcase their products, services, and brand story
The Nonprofit Marketer's Guide to Leveraging Google Ad Grants for Increased Visibility and Engagement
One of the most powerful digital marketing opportunities for nonprofits is the Google Ad Grants program.
OTT Advertising: Why Small and Medium-Sized Businesses Must Seize the Opportunity in 2024
Small & medium-sized businesses must adapt advertising strategies to reach audiences where they spend most time: on streaming platforms.
Unlocking the Full Budget of Google Ad Grants for Nonprofits and Education
This guide will cover the benefits, eligibility requirements, application process, and best practices for making the most of Google Ad Grant
Top Cannabis Marketing Agencies Embrace Martech in 2024
As competition heats up, cannabis brands and dispensaries are turning to innovative marketing strategies and technologies to stand out.
Landscape of Streaming TV Service Models OTT
Explore the world of streaming TV ads: AVOD, SVOD, TVOD, MVPD, vMVPD, and OTT services revolutionizing how we watch and advertise.
Transitioning from LinkedIn Campaigns Lookalike Audiences to Predictive and Expansion Audiences
LinkedIn has declared it will cease its lookalike audiences feature effective February 29, 2024
Harnessing Programmatic Advertising to Reach Cannabis' Core Endemic Audiences
For cannabis, programmatic offers advanced targeting to reach valuable but elusive consumer segments.
Understanding Data Discrepancies Across Google Ads, Google Analytics, and Google Search Console
Understanding the nuances of data reported by various Google platforms is crucial. They all report data slightly differently.
Endemic Cannabis Marketing: How to Leverage Programmatic Advertising in 2024
Programmatic advertising provides cannabis brands and retailers an effective way to reach target audiences.
Google Improving Advanced Brand Management for Search & Performance Max Campaigns
Google Ads introduces new measures for brand-focused campaigns for Search Ads and pMax.
Mastering Social Proof: The Key to Powerful Sales Campaigns
Social proof is a powerful psychological and social phenomenon where people imitate the actions of others.
B2C vs B2B Keyword Research: Understanding the Differences and Strategies
Keyword research for B2B and B2C marketing can differ significantly due to their varying target audiences, search intent, industry nuances.
Farewell, Third-Party Cookies: What's Next for the Digital Landscape?
The reasons behind the decline of third-party cookies, the consequences for businesses and consumers, and the alternatives.
How much does a typical click cost on Google Ads?
The cost of a click in Google Ads is influenced by various factors, but the most significant is the competition for and intent of the keywor
Understanding OTT Advertising: A Comprehensive Guide
In this guide, we'll explore the ins and outs of OTT advertising and how you can leverage it to reach your target audience effectively.
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