Distraction Isn't Always Bad: Contrary to long-held beliefs about multitasking impairing ad recall, new studies show that high engagement in one task can sometimes boost memory for well-placed ad interruptions

Market segmentation enables businesses to tailor their marketing efforts to better address the specific needs of each segment.

Cannabis dispensaries and brands face unique marketing challenges that can hinder their ability to reach their target audience.

Small businesses can thrive with these effective marketing strategies in 2025.

Selling on Amazon can be incredibly rewarding, but launching a successful product takes careful planning and execution.

Thefractional CMO – a flexible, experienced marketing executive who can provide strategic guidance without the cost of a full-time hire.

As a fractional CMO, I've found that defining specific marketing gaps and desired outcomes is a fundamental part of any project.

Understanding the Difference Between Digital Agencies and Consultants

LinkedIn has just announced the launch of two exciting new ad solutions - LinkedIn CTV Ads and Live Event Ads

This post delves into the core questions that underscore the importance of understanding attribution and dynamics in online advertising.

a glimpse into the future, where technology, inclusivity, and sustainability play important roles in shaping marketing strategies.

For cannabis, programmatic offers advanced targeting to reach valuable but elusive consumer segments.

Navigate the complex landscape of digital marketing KPI

Social proof is a powerful psychological and social phenomenon where people imitate the actions of others.

Want to take your marketing game to the next level? Discover how AI is revolutionizing marketing automation and maximizing your ROI.

Discover the top challenges and focus areas for marketers in '23, including data privacy, cookieless tracking, AI, video marketing, and more

A content gap is a void of missing or inadequate content when users search for information.

The cost of a click in Google Ads is influenced by various factors, but the most significant is the competition for and intent of the keywor

In this guide, we'll explore the ins and outs of OTT advertising and how you can leverage it to reach your target audience effectively.

In this guide, we'll explore 3 classic marketing frameworks to help you achieve your marketing goals.