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YouTube Advertising 2024: Ad Formats, Audience Targeting, Best Practices
With 2 billion + monthly active users, YouTube offers a vast platform for businesses to showcase their products, services, and brand story
The Nonprofit Marketer's Guide to Leveraging Google Ad Grants for Increased Visibility and Engagement
One of the most powerful digital marketing opportunities for nonprofits is the Google Ad Grants program.
OTT Advertising: Why Small and Medium-Sized Businesses Must Seize the Opportunity in 2024
Small & medium-sized businesses must adapt advertising strategies to reach audiences where they spend most time: on streaming platforms.
Unlocking the Full Budget of Google Ad Grants for Nonprofits and Education
This guide will cover the benefits, eligibility requirements, application process, and best practices for making the most of Google Ad Grant
Top Cannabis Marketing Agencies Embrace Martech in 2024
As competition heats up, cannabis brands and dispensaries are turning to innovative marketing strategies and technologies to stand out.
Landscape of Streaming TV Service Models OTT
Explore the world of streaming TV ads: AVOD, SVOD, TVOD, MVPD, vMVPD, and OTT services revolutionizing how we watch and advertise.
Transitioning from LinkedIn Campaigns Lookalike Audiences to Predictive and Expansion Audiences
LinkedIn has declared it will cease its lookalike audiences feature effective February 29, 2024
8 Digital Marketing Trends for 2024
a glimpse into the future, where technology, inclusivity, and sustainability play important roles in shaping marketing strategies.
Avoid These 8 Critical Mistakes for Optimal Salesforce CRM Performance
Time and again, organizations encounter common yet avoidable mistakes when implementing CRM systems.
Harnessing Programmatic Advertising to Reach Cannabis' Core Endemic Audiences
For cannabis, programmatic offers advanced targeting to reach valuable but elusive consumer segments.
Understanding Data Discrepancies Across Google Ads, Google Analytics, and Google Search Console
Understanding the nuances of data reported by various Google platforms is crucial. They all report data slightly differently.
How to Launch a New Product on Amazon in 2024
Bringing a new product successfully to the Amazon marketplace can seem overwhelming this is our prooven process.
The Rise of Qualified Clicks: How AI is Transforming Search to Reward Relevance
With the rise of AI, success is now defined by the quality of clicks rather than quantity of keywords - the new SEO battleground.
Endemic Cannabis Marketing: How to Leverage Programmatic Advertising in 2024
Programmatic advertising provides cannabis brands and retailers an effective way to reach target audiences.
Unlocking Email Marketing's Potential: Some Compelling Stats Brands Should Know
Email marketing remains one of the most efficient channels for engaging customers and driving conversions.
Google Improving Advanced Brand Management for Search & Performance Max Campaigns
Google Ads introduces new measures for brand-focused campaigns for Search Ads and pMax.
How to use Google Search Console
Google Search Console is a crucial tool for anyone looking to boost their website's organic traffic.
LinkedIn Algorithm Changed: How to Maximize Your Reach
LinkedIn, the leading professional networking platform, recently made significant updates to its algorithm.
Core Web Vitals: Impact on User Experience and Business Metrics
Core Web Vitals: Impact on User Experience and Business Metrics
Google Search Console: A New Era with Interaction to Next Paint (INP)
Google is on the verge of introducing Interaction to Next Paint (INP) issue reporting as an integral part of its Core Web Vitals report
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